Archive for the ‘ Franche-Compté ’ Category

Food and Marketing Vocational Training 101

Samantha Here: As a food tour guide and marketing professional, it’s fairly easy for me to find something vocationally relevant here in France! Per Rotary’s guidelines, we each are required to complete a minimum number of vocational “training” days pertinent to our careers back in CO. So far, I’ve completed a total of five vocational excursions – some very structured and others a bit more impromptu. Each excursion was entirely unique from the rest, yet combined, they help me have a more well-rounded view of the food and tourism industries.

Here are my trainings this far:

(1) Maison Du Tourisme in Saverne
I was fortunate enough to spend time with Virginia, Director of the Office of Tourism in Saverne regarding their tourist profile, yearly goals, marketing strategies, and efforts to support the local hospitality and restaurant businesses. This was truly an exchange of information as I was able to tell her about Colorado Springs and what I do to cater to tourists – she loved the idea of a food tour and now wants one for her own city!

Outdoor Signage

Outdoor Signage

(2) Marketing/Graphic Design Firm in Besançon
A local Rotarian named Muhammed was kind enough to give me a tour of his marketing, website construction, and graphic design company he started called Publicity. He and his staff turn out incredible work and are pioneering new creative television advertisement marketing. They install flatscreen TVs in bakeries, pharmacies, and other business throughout town that rotate short, silent commercials for products relevant to that specific target base. For instance, the pharmacy commercials are of baby formula, medication, lotions, etc.

Logo

Logo

Flatscreen with scrolling commercials

Flatscreen with scrolling commercials

(3) Euroserum (condensed milk factory) in Vesoul
Euroserum is the leading condensed milk factory supplying huge world-renown companies such as Yoplait, Danon, and Nestle with powered milk. I got a private tour of their facilities with the current director. The amount of product they turn out is simply incredible, and it was interesting getting a behind-the-scenes look into a nearly completely automated factory. And no, unfortunately I did not get to keep my wonderful white outfit!

About to enter the super sanitary factory!

About to enter the super sanitary factory!

(4) L’Institut Griottines (cherries and Kirsch factory) + Guided Historical Walking Tour in Luxeuil
Though vocationally relevant to me, everyone got to participate in today’s festivities (much to their delight, I can assure you!). At L’Institut Griottines, I learned that the cherry industry in France is extremely important, and the need for cherries has surpassed the production, thus requiring France to transport cherries from Serbia’s abundant groves. These aren’t just any cherries though; they go through a laborious process of being picked, pitted, then marinated in alcohol. The result is a delicious treat perfect as an ice cream or cake topping, a meat garnish, or just plain straight out of the jar. They also specialize in producing Kirsch, a wonderful cherry liqueur.

The walking tour was particularly fascinating, as our guide named Corinne from the local Tourism Office shared information about their famous mineral springs that sojourners come from miles away to taste. The water is enclosed in a spa building which for centuries has welcomed many seeking medical or relaxation treatment.

As irony would have it, I give historical information on Manitou Springs, one of my three food tour sites, which is also famous for it’s mineral spring water and spa building! Her stories and information was near identical to mine!

Me at the Griottine Institute

Me at the Griottine Institute

Small Jars of Cherries with Liquor

Small Jars of Cherries with Liqueur

Guignolet - YUM!

Guignolet - YUM!

Historical Spa Building in Luxeuil

Historical Spa Building in Luxeuil

Cherry Blossoms with Spa Building in the Background

Cherry Blossoms with Spa Building in the Background

(5) Super U Grocery Store and Maetva Marketing Firm in Melhouse
I started out the day touring two different Super U grocery stories owned by a Rotarian in Mulhouse, a mid-sized city bustling with commerce and culture. To my delight, I was paired with a delightful woman named Florence who is the Assistant to the Director for one of the stores. During my visit, I learned about their receiving and stocking system, employee policies, organizational structure, and more, and I also had a great lunch with the CEO, Madame Marquis.

The next stop was a marketing firm in the center of the city called Maetva. The Director along with an Account Executive were generous enough to spend a portion of the afternoon with me discussing new marketing trends, demographic research, client acquisition, and the differences between marketing in the States versus marketing in France. It was a informational time, and I was very excited to “talk shop” with people who “speak” my language!

Madame Marquis et moi at the Super U

Madame Marquis et moi at the Super U

Maetva Logo

Maetva Logo

I’m looking forward to deciding how I will impliment these new experiences into my professional life at home!

Les Cerises et de L’Absinthe

Amy here: We are in Luxeuil, north of Vesoul, working our way back toward the top of District 1680.  Today we head to Mulhouse and say au revoir to Franche-Comté.  We will miss the cheese, people, cheese, wine, mountains, and cheese.  We hope to post a map soon….something we should have done at the beginning.  Désolé. (Sorry.)  Also, it seems that the photos in my posts are “stretched” if you view them in Internet Explorer.  I prepared today’s post in Explorer and still have the problem, so if your photos are stretched out, you should view our blog in Firefox, or simply click on the photo to see it in its proper form.

Yesterday, our fabulous chauffeur, Antoine, and our friend Patrick (he was on a GSE Team from France to Little Rock, Arkansas three years ago), and Silvie (a Rotarian and host of Samantha)  joined us on a trip to the American Military Cemetary in Epinal.  There are 5,255 markers here for the Americans who died in northeastern France in WWII.  About 40% are interred there.  There also is a memorial for 69 soldiers who weren’t found, although the remains of seven soldiers have been recovered since its establishment.  It was a solemn but beautiful visit.

After that, we drove by a lot of cherry trees on our way to Fougerolles.  We were a few days late for the peak of the blossoms, but they still were fabulous.  We ate lunch at a pizzeria and then visited L’Institut Griottines to learn about cherries and liqueurs.  We sampled both (delicous!) and fulfilled our American need to shop.

From there, we headed around the corner to a distillery that makes all sorts of brandies and spirits.  We learned all about the process, and our very nice guide took us to the loft where the jugs of brandy age for three to five years.

We also tried absinthe for the first time.  As you may know, this is a highly alcoholic beverage, made from herbs and flavored with anise.  The distillery sells bottles that are called “Intense” and are 144 proof (72% alcohol).  Absinthe usually is diluted and combined with sugar.  Here are Amanda, David, and Margeaux, learning the art of mixing absinthe.

After more purchases, we headed back to Luxeuil for a walking tour of the city (renowned for its mineral hot springs…the French government pays for people with various medical problems to come and sit in the pools), and then home to our hosts to change into our uniforms for the 8 pm meeting of the Luxeuil Rotary Club.  Following our presentation, and one from a wonderful woman named Mary who had traveled to Madagascar with ShelterBox in February, we had a delicious dinner, and lots of wine.  The meeting adjourned at 11 pm.  We’re departing now for Ronchamp, where we’ll see a chapel that was designed by Le Corbusier.   There’s much more to write, but the car is leaving.  Au revoir, and merci a mes amis de Luxeuil.

Une visite de quelques rivières d’Alsace et de Franche-Comté

Amy here: Ah….so much is happening, and we have little time to blog.  It would take me hours to write about everything we have done, so here’s a short post about the rivers that we have seen.  Yesterday, our wonderful chauffeur, Francis Geere, drove us to Ornans to meet Jacques Moril for the Vesoul portion of our trip.  Along the way, we stopped at the Source du Lison.  The river flows right out of the side of the mountain.  Francis said that when it rains a lot, little waterfalls spout from all over the face of the hillside.  That’s Covy with us.  She’s Francis’ petite amie, and she works in the UN Office of Migration in Geneva.

I had the wonderful privilege of fly fishing in La Loue on Wednesday evening.  My host, Patrick Macchioni, found out that I like to fish, so on the evening of my arrival, he took me to La Loue to fish.  I borrowed his equipment, but we had only a short time to fish, since he and his lovely wife, Nicole, were hosting dinner for the Team and our hosts.  From my understanding of fishing, you pay a lot of money to belong to a fishing club, and then you gain access to stretches of river, and there are certain seasons in which you can catch certain fish.  Patrick laughed when I told him that I pay $26 to fish all the rivers in Colorado.  He took me to a beautiful stretch of La Loue at Cléron.  Here I am in front of the Château de Cléron, a beautiful castle owned by a grouchy woman. and trying to pêche à la mouche for la truite.There are trout, and grayling, and perch.  I didn’t catch anything, but we got to see some grayling that were spawning.  We also have seen Le Doubs, which flows through Besançon.  Amanda and I strolled along it last Saturday. And then there is the Ils of Alsace.  Voila Samantha and the wonderful Martine Mayer, the president of the Strasbourg Oueste Rotary Club, at a brasserie along the Ils.  Martine was our exceptional tour guide during a day of walking in Strasbourg.  And finally, here we are yesterday at La Loue  in Ornans, birthplace of Gustave Courbet, a famous 19th century painter.  Jacques is with us.Vive les rivières de France!

La Maison de Louis Pasteur

Samantha Here: Arbois may be a small ville (city) in the region of Franche-Comté, but there are beaucoup (a lot of) things to do in and around it! One of their many claims to fame is being the home of Monsieur Louis Pasteur, French chemist who revolutionized modern medicine through vaccination research and other scientific strides. He is most known for his rabies and anthrax vaccines along with his invention of “pasteurization,” or a process of removing harmful and disease-carrying germs from milk and wine.

He lived a full life from 1822 to 1895. While reaching the height of world fame, Pasteur was a small man at less than 5′ tall. His home in Arbois was donated to a foundation and is now a museum displaying his life and work. Here are a few photos from our tour!

Louis Pasteur's House

Louis Pasteur's House

Umbrellas

Umbrellas

Desk in his Laboratory/Office

Desk in his Laboratory/Office

Original Apothacary Jars

Original Apothacary Jars

Office/Laboratory

Office/Laboratory

Office/Laboratory 2

Office/Laboratory 2

Original Glass Bulbs for Conducting Tests

Original Glass Bulbs for Conducting Tests

Original Cotton Swabs Containing Blood from Rabid Rabbits

Original Cotton Swabs Containing Blood from Rabid Rabbits

View from the Back

View from the Back

Our Group with our Guide

Our Group with our Guide

And as a bonus, I wanted to include a few photos from our time in Arbois – what an incredibly beautiful place!

Sunset 1

Sunset 1

Sunset 2

Sunset 2

Church in the Country

Church in the Country

Tulips

Tulips

Daisies

Daisies

Mardi à Maiche

Amy here: A full day in and around Maiche, an agricultural and industrial town in the countryside of eastern Franche-Comté.  Here there are beautiful evergreen forests and lovely pastures.  We departed Besancon this morning with our gracious host, Yves Kerleroux, who transferred us, and our autobus to our Maiche hosts.  That’s Yves in the middle, and on the right is François Maurand, Past District Governor of Alsace/Franche-Comté, and on the left is his wife, Françoise.  In the background is our trusty VW bus, which tends to stall in roundabouts, causing occasional cursing.From there, we went to a fruitière to learn how cheese is made.  We sampled comté, which was absolutely delicious.   There are strict regulations regarding its production, such as which type of cow the milk must come from, and how the cow is raised (with natural grass).  Here’s one of the employees spreading salt on the cheese. The reason that his biceps are so big is that he hefts dozens of these 90# rounds each day.  He’s using local salt, too, since this area also features salt manufacturing due to a proliferation of salt springs.  Amanda, Samantha, and I visited the Saline Royale (Royal Saltworks) yesterday, which was designed by Claude-Nicolas LeDoux.  I didn’t have my camera, so hopefully one of them will post more about it.  Here’s more information:  http://en.wikipedia.org/wiki/Royal_Saltworks_at_Arc-et-Senans

Comté can only be sold when it’s at least four months old, and the cheese making process is very complicated.  Here we are with the man with amazing biceps, and Fred, who shows up in the next picture, too.

From there, we went to VP Plast, which stands for Very Precise Plastics.  This company makes lots of little plastic pieces, which are used in cell phones, watches, cars, and lots of other places.  Fred (I think his last name is Lamendin) is the CEO, and he taught us all about making little pieces of plastic.

Then we had lunch at l’Hotel de la Couronne, where we also are spending the night.  Two words:  fried camembert.  Then we headed out to the Michel Herbelin watch factory, which makes very lovely watches, none of which we could afford.  The mechanics of the watch are assembled in Switzerland, and then the watches are assembled in France.  Just the inner parts of the watch cost $500 each and it takes one day to make one.

Here we are with the son of the company’s founder.  I could never perform the kind of precision work required of a watch factory employee.

That’s Marie-Elaine Bataillard in the cool shades.  She accompanied us today, and is married to Ferjeux, who is the youngest 80-yr old I’ve ever met.

From there, we went to une ferme.  We were met by one of the three brothers who runs it, and they raise pigs and dairy cows.  Unlike Alsace, where farmland is used to grow corn and hops, the fields of Franche-Comte are for dairy cows…and thankfully so, since the final product is so delicious.  Here Margeaux appears to be hypnotizing la vache.

And here we are with the farmer, whose name I regretfully did not catch.  He runs his farm with sustainable practices.  My French didn’t allow me to distinguish whether it’s organic, but I think it is.

Un bon cochon.

After that, we went to see some beautiful stained glass at l’Eglise des Bréseux, which I believe was the first church in France to have stained glass windows with non-figurative depictions.  Here’s one of them.

And finally, we headed back to our hotel, where we met the Maiche Rotary Club for its evening meeting at 8 pm.  The team gave a great presentation, and then we enjoyed a wonderful dinner, with wine, mushrooms over toast, wine, stuffed duck breast and haricots verts, wine, local cheese plate, wine, delicious raspberry dessert, wine, and espresso.  Marie-Christine Jeambrun presented us with lovely magnets “for the fridge” (she and her husband, George, are the only couple in the Club…and they also accompanied us on our tour.  Bernard Patois, le meilleur chauffeur and also a member of the Club gave beautiful necklaces to all of us.  As dinner concluded at 11 pm, David remarked that our time in France often has us eating for 6 hours a day (1 hour for breakfast, 2 hours for lunch, 3 hours for dinner), and Thierry Remond, our excellent traducteur and a member of the Maiche Rotary Club, told us that the French meal is now listed as a part of UNESCO’s world heritage, and sure enough, it is.  Here’s a link:  http://www.connexionfrance.com/Unesco-French-gastronomic-meal-world-heritage-12265-view-article.html

And here’s the team with Hubert Sailler, president of the Maiche Rotary Club:

Alain Bertin and David delighted us with their laughs.  We still are not sure what was so funny.  And we certainly were a perfect example of the “gastronomic meal.”

Bon nuit, mes amis.